Axiological Potential Of J. Biden's Inaugural Speech

The inaugural speech is an integral part of the inauguration ceremony a newly elected president and important component political culture. text president's first official address as head state complex verbal formation in terms both structure content can be considered construct national axiosphere. image prioritization policy presidential team largely depend on its explicitness. study analyzes techniques aimed at activating functionality speech, namely transfer axiologically oriented intention by speaker. public aims to achieve emotional response recipients through based system value meanings. In linguistic terms, intentionality persuasiveness are achieved expressiveness due units with characteristic connotative meaning, functional stylistic design. intertextuality high degree metaphorization inclusion axiological orientations, which key components cultural cognitive base audience. Based analysis design text, number means was found predominance syntactic level devices imprinting orientations recipients.